In today’s market of phones, it’s hard to deny that even though smartphones are very capable products, they aren’t really smart about learning more about its user. Nextbit is a new smartphone company that aims to change that, and we were recently invited to learn more.
Nextbit has already garnered a lot of fame for a list of reasons over the last couple of weeks. To start, its leadership team is includes the masterminds that made Android what it is today, and that made HTC famous for design. Second is the fact that the company’s Nextbit Robin kickstarter campaign became a furious hit in just a few minutes, but even more because the company has come up with a smarter approach to how Android should be.
Since it was first announced by the late Steve Jobs back in 2007, the iPhone has concurrently created and conquered the smart phone market on a worldwide scale. Since then, there hasn’t really been much in the way of competition, unless you count a few noble attempts from Samsung…
It looks like things are to conclude set to change however, thanks to a radical new phone that’s set to wobble up the lucrative Indian market. San Francisco startup Nextbit is launching its cloud-based smartphone – the Robin in India for the highly competitive price of $297, which is nearly $100 lower than its original American launch price of $399.
The Robin also has decent specifications for its price, including 13-megapixel rear-facing camera, a 5-megapixel front-facing camera, a competitive battery life and a fingerprint sensor.
That’s all well and good, but there’s one specific feature about the Robin that’s set to change the smart phone game forever.
The actual game-changer built into the Robin is how the phone deals with storage. When the phone runs out of local space, it automatically backs up data and apps to 100GB of cloud storage, which is encompassed in the purchase price.
Nextbit CEO Tom Moss spoke to Mashable:
“I’m very optimistic about the Indian market. We priced our phone aggressively specifically for this market because we really wanted to invest in it the long-term. This is just the first step.”
“A lot of the technology that we’re building is meant to simplify smartphones for people who are not tech-literate. As India grows beyond the current core users, that’ll be really important, so that really aligns with our long-term vision.”
Moss also pointed out how a phone should reflect something of your personality rather than follow the masses: “When people who’ve bought it have it out at bars and events, everybody asks them about the phone, ‘oh what phone is that?’. A phone is such a personal device, it shouldn’t be boring and sterile. It should be fun and express something about yourself and your personality.”
If the Robin is making you want to throw your iPhone down the toilet, then I’ve got a better option for you.