Top Benefits Of Social Media Marketing
In this cut-throat market to some capitalists, social media marketing is the “next big thing”, a temporary yet powerful fashion that must be taken advantage of a while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a sheer, complicated learning curve.
Because it appeared rapidly, social media has developed a status by some for being a passing marketing interest, and therefore, a non-profitable one. The statistics, however, illustrate a different picture. According to a data, 92% of marketers in 2014 claimed that social media marketing was vital for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media surveyor, 97% of marketers are currently contributing in social media—but 85% of participants aren’t sure what social media tools are the best to use.
This validates a huge potential for social media marketing to increase sales, but a lack of understanding on how to attain those results. Here’s a look at just some of the ways social media marketing can improve your business:
1. Amplified in Brand Gratitude.
Every opportunity you have to organize your content and upsurge your visibility is appreciated. Your social media networks are just new channels for your brand’s voice and content. This is important because it concurrently makes you easier and handier for new customers, and makes you more acquainted and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise indifferent customer might become better acquainted with your brand after seeing your presence on multiple networks.
2. Upgraded brand loyalty.
According to a report published by Texas Tech University, brands who involve on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince & Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
3. Better Prospects to Convert.
Every post you make on a social media platform is a chance for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to intermingle with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and ultimately a conversion. Not every interaction with your brand results in a transformation, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.
4. Advanced conversion rates.
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more civilized by networking in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and reliability in your brand, representing social proof. As such, simply building your audience in social media can advance conversion rates on your existing traffic.